Fashion & Apparel Media Matters

Vera Bradley Supports Inclusion and Acceptance With Limited-Edition Pride Month Collection

Company pledges $20,000 to non-profit Free Mom Hugs

FORT WAYNE, Ind., June 02, 2021– Vera Bradley, Inc. (NASDAQ: VRA; “Vera Bradley” or the “Company”), a leading American bag and luggage company and iconic lifestyle brand, today announced it has designed a limited-edition “Love Stripe” collection in recognition of Pride Month to support the belief that inclusion, acceptance and love can create a brighter world for all.

Featuring a rainbow palette of bright watercolor stripes, Vera Bradley’s Love Stripe collection includes two of the brand’s new Utility styles, both consciously crafted from recycled cotton: the Utility Sling Backpack and Utility Small Crossbody. One of the brand’s best-selling Plush Throw Blankets and a PopSockets® PopGrip complete the collection.

As part of Vera Bradley’s ongoing commitment to fostering more inclusive communities and celebrating diversity, the Company has also donated $20,000 to non-profit Free Mom Hugs, a mom-founded organization creating change through visibility, education, conversation and—as the name suggests—hugs.

“This Pride Month, we are celebrating our associates, our customers and our entire community who remind us of the importance of feeling safe and accepted. We couldn’t be prouder to present our Love Stripe Collection and simultaneously support Free Mom Hugs,” said Vera Bradley Brand President Daren Hull of the inspiration behind the Love Stripe collection.

Sara Cunningham, founder of Free Mom Hugs, added, “What I love about Vera Bradley’s Love Stripe collection is someone will know just by you carrying these styles that you are a safe person.” Cunningham continued, “We’re grateful to our friends at Vera Bradley not only for their financial support of Free Mom Hugs, but also for using their platform to help spark conversation and expand the reach of our movement to promote acceptance, love and support for the LGBTQIA+ community.”

Styles from Vera Bradley’s Love Stripe collection range in price from $14.99 – $65 and are now available in all Vera Bradley Full Line Stores and on For more information, visit

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