BOUCHERVILLE — FIT4U Solutions announces a first in the transgender underwear industry with a choice of compression in its underwear and swimwear. A new generation of trans-friendly underwear offering a wide or extra-wide gusset depending on the activity and confidence level required.
Designed by a mom and inspired by her trans girl recognizing that trans women and girls have trouble finding tucking underwear. This panty launch is a milestone for FIT4U Solutions, focused on recognizing the uniqueness of transgender bodies and affirming gender identity.
“While being involved in the transgender community with my daughter and being inspired by the real needs of transgender women, FIT4U Solutions was born. FIT4U Solutions has been created to fit everyday needs without sacrificing functionality, comfort and looks wearing any type of clothing,” says Annie Boutin, founder of FIT4U Solutions.
“Underwear is the foundation of any outfit. We are launching a premium transgender underwear in shapes that fit trans women’s bodies and daily needs setting a new standard in the industry,” says Sandra Boutin, co-owner.
“When I get comments such as ‘They kept me tucked and feeling secure all day, all while feeling feminine’ and ‘This is literally one of the best things I’ve ever invested in as a trans woman’ I know Annie did it right in product development,” says Nancy Vachon, head of marketing of FIT4U Solutions.
FIT4U Solutions is launching with 3 types of compression – Active FIT, Comfort FIT and Swim FIT – and 18 colors, including solid and patterns. The male-to-female underwear start at $49.95 and are available in sizes XXXS -5XL.