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Hollister Partners With Teens and Associates to Launch Black History Month Product Collection

Global teen retailer donates $70,000 to The Academy Group, a nonprofit aimed at unlocking opportunity for young people from the most resilient communities

NEW ALBANY, Ohio, Feb. 01, 2021– Hollister Co., the global teen retailer, has partnered with teens and brand associates to launch a limited-edition collection in honor of Black History Month. The collection will benefit Hollister’s recently announced long-term non-profit partner, The Academy Group, with $70,000 (the net proceeds Hollister would have made on the collection) going directly to the nonprofit. This collection will be available online starting February 1st, until supplies last.

Black teen brand ambassadors worked hand-in-hand with Black Hollister associates and designers to bring their vision of the collection, which was shot by local Ohio photographer Da’Shaunae Marissa, to life. The collection features two shirts and two hoodies, with the text “BLACK HISTORY MATTERS BLACK FUTURES MATTER,” “Equality now and forever,” and “Stand together” throughout the designs.

“I was so excited to partner with Hollister to celebrate Black history and culture, and to uplift and inspire teens that look like me. Seeing my own ideas integrated in this collection has been really special,” said Terell Cullum, Teen and Hollister Brand Agent.

“What really stood out when we were working through these designs was this concept of togetherness,” said Miles Stephenson, Hollister Graphic Designer. “Often we think of Black issues as Black issues, queer issues as queer issues, etc., but at the end of the day, these are all human issues. As long as we tolerate the mistreatment of one group over another, there will never be true peace or equality.”

Hollister is committed to supporting Black and BIPOC communities. The brand first announced its partnership with The Academy Group in December 2020, along with a $200,000 donation, as part of its ongoing pledge to partner with the voices, movements, and people who are working to uplift and unlock opportunity for young people across the most resilient communities.

“In 2020, we committed to not only listening, empathizing and educating ourselves on racial equity, but also to amplifying the voices of Black teens,” said Kristin Scott, Global Brand President at Abercrombie & Fitch Co. “To support that, we’re thrilled to introduce this co-created Black History Month collection. We remain dedicated to elevating Black voices throughout February and beyond.”

The Academy Group will receive the full $70,000 donation from The Black History Month collection, regardless of exact sales. For more information on the product capsule, click here. To see the other ways Hollister is celebrating Black History Month, tune into the brand’s IG live series, Volume ON, which amplifies BIPOC and multicultural teen voices.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
Abercrombie & Fitch Co. cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained herein or made by management or spokespeople of Abercrombie & Fitch Co. involve risks and uncertainties and are subject to change based on various important factors, many of which may be beyond the Company’s control. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” and similar expressions may identify forward-looking statements. Except as may be required by applicable law, the Company assumes no obligation to publicly update or revise our forward-looking statements. Risks and uncertainties related to the duration and impact of the COVID-19 pandemic on the Company and the factors disclosed in “ITEM 1A. RISK FACTORS” of Abercrombie & Fitch Co.’s Annual Report on Form 10-K for the fiscal year ended February 1, 2020, and in Abercrombie & Fitch Co.’s subsequently filed Quarterly Reports on Form 10-Q, in some cases have affected, and in the future could affect, the Company’s financial performance and could cause actual results for fiscal 2020 and beyond to differ materially from those expressed or implied in any of the forward-looking statements included in this press release or otherwise made by management.

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